About A Vegan Man logo
I absolutely hate violence, but I love martial arts. A few years ago, when I began to practice Brazilian Jiu Jitsu I learned that it is not about fighting, it truly is an art form. I never got very far in my Jiu Jitsu practice, but I learned a tremendous amount and fell in love with the sport. I believe martial arts is a metaphor for life in that rigorous preparation, dedication and knowledge are required to be successful. What I love most about the sport is that the person who gets up one last time is usually the one who raises his arms in victory. I have heard of several Mixed Martial Arts (MMA) coaches who train fighters to raise their arms in victory after every round or miserable conditioning circuit they complete during training. This practice creates a type of muscle memory, and the fighters begin to associate that exhausted feeling with that of victory.
The idea of raising arms in victory is also quite scientific. A study by San Francisco State University titled “Dominance Threat Display for Victory and Achievement in Competition Context” thoroughly researched displays such as raising arms and considers them dominance threat displays.
The dominance threat display clearly has signal value to others. Their discrete and unique character perhaps functions to inform others to prevent further conflicts and to establish a stable hierarchy within a community. This display may also threaten opponents into being submissive and to signal the ending of conflict. This signal is valuable to social groups because it establishes hierarchies, affords social cohesion and enhances group stability.¹
I designed A Vegan Man logo because I am inspired by the symbolism of raising one’s arms in victory. Vegans, and especially vegan men are often put down and led to believe we are inferior because we do not eat meat. Not here. Not us. We are strong vegan men and when we get knocked down we pick ourselves up again and again until we raise our arms in victory, victory for our health, victory for the planet and victory for the animals!
¹Hyisung, Hwang, and Matsumoto David. “Dominance threat display for victory and achievement in competition context.” Motivation and Emotion 38.2 (2014): 206-214.